Reflections on Qualitative Research Process – 5 Key Learnings

Reflections from the Doctoral Journey: Learning to Do Qualitative Research with Rigor and Purpose

Doctoral study offers a rare opportunity to pause, reflect, and critically examine not only what we research, but how and why we conduct research in the first place. As part of my current Doctorate journey, I have engaged in a range of research topics and methodologies, prompting deeper reflection on the practices, assumptions, and habits that shape qualitative inquiry. Drawing on formal research training, professional consulting experience, and ongoing academic supervision, this article distills key learnings that have emerged from my recent research work. Grounded in a commitment to engaged, evidence-based scholarship, these reflections aim to bridge academic rigor with practical relevance, offering insights for researchers seeking to produce work that is both methodologically sound and meaningful for organizations and practitioners.

zaheera & amal headshots