During this pandemic, leaders are expected to make difficult decisions with far-reaching consequences. Leaders are constantly faced with ethical decisions, with all of the challenges associated with meeting the expectations of various stakeholders – investors, employees, customers, partners, regulators, local communities, and society at large. These decisions are rarely simple, bringing together financial considerations with deep-rooted beliefs about the right thing to do.

In a recent conversation with us, a senior executive expressed a sentiment that many leaders will surely share, saying “when the pandemic has passed, I want to be able to say that, at the hardest of times, I did my best to do the right thing”.